Principia Capital has a diverse team of entrepreneurs, investors, and operators located throughout the United States.  Our committed partners bring more than capital as they will be actively involved in the operations of the acquired business.

Through Principia Capital's partnerships we have a presence in Boston, Dallas, the Bay Area, New York and New Jersey.


Bryan Luce - Founder, Managing Director

Bryan Luce founded Principia Capital out of his entrepreneurial passion for small businesses.  As Managing Director, Bryan's sole purpose is to search for, acquire, operate, and grow a single private business.

Prior to founding Principia Capital, Bryan worked at Anadarko Petroleum Corporation where he most recently managed an internal technology development group.  Prior to that he oversaw midstream commercial operations for assets in Texas, Kansas, and the Gulf of Mexico.  Bryan initially joined Anadarko in the Midstream Business Group as a transaction analyst and has completed over $700MM in deal value.

Prior to Anadarko Petroleum Corporation, Bryan worked for the American Petroleum Institute (API) leading their North America sales and marketing efforts on manufacturing and quality certifications.  Bryan began his career at National Oilwell Varco (NOV) as a structural engineer.

Bryan holds an MBA from Rice University, Jones Graduate School of Business and a Bachelor of Science in Civil Engineering from the University of Texas at Austin.


Institutional Investors

Individual Investors

  • Rich Augustyn - Founder and CEO, NIP Group
  • Craig Burr - Founder, Burr, Egan, Deleage & Co.
  • Matt Burr - General Partner, Matland Capital
  • Jay Davis - Co-CEO, Vector Disease Control International
  • Matt Diamond - CEO, Defy Media
  • David Dodson - Faculty, Stanford Graduate School of Business
  • Bill Egan - Founder, Burr, Egan, Deleage & Co.
  • Mark Egan - Founder, Managing Partner, Marion Equity Partners
  • Jim Johnson - Co-Founder, Alloy, Inc.
  • Ted McCarthy - Former Chairman, CEO, Sensorex
  • Gerald Risk - Entrepreneur and Investor
  • Jim Vesterman - CEO, Raptor Technologies
  • Kent Weaver - Chairman, Progressive Home Care

-contact us for a summary of the investor bios-